We bought our tickets from a physical QuickChek location and they were $24. Tickets bought way ahead of time off the website were $20 and $35 at the door. There were also VIP tickets available (which had the perks of shaded seating and cleaner toilets) but we had a happy enough time as non-VIPs.
The worst part of the day was dealing with the mess of a parking lot. Getting in wasn't too horrible even though there was a little traffic once we got within two miles of the airport. However, getting out of the parking lot was possibly one of the worst things ever. There was zero organization and no staff to direct cars which meant it was just a free-for-all. Asshole drivers were cutting in and out of parked cars to try and get ahead in the line, which just made the queue more and more backed up. It was terrible enough that I don't ever want to go to another festival because sitting for two hours in a parking lot trying to get out is just not my idea of a good time.
However, it was a beautiful experience and I loved photographing the balloons because they were lovely and mesmerizing. So, enough babble and onto the photographs!
A few minutes later, the wind had picked up so the balloons were grounded. The announcer said that maybe they'd take off in another 45 minutes. The family sitting in front of us had young children and they decided they couldn't wait that long so they left. Fortunately for us, we got to scooch up and be right up against the fence for a prime view.